Business in Japan and the Nordics
– towards mutual benefit

Hajime Solutions is a Finnish management consulting company with a mission to bring Japanese and Nordic companies closer together. We are proud to represent hand-picked Japanese high-tech companies that don’t yet have a presence in the Nordics. We work closely with these companies to connect them with Nordic companies and brands to find a mutually beneficial relationship. We are involved in all stages of product development from early concepting to production, facilitating smooth communication and win-win outcomes. We transform business in Japan to business in the Nordics, too.

Our unique approach is based on a rare combination of deep technology understanding, sales expertise as well as culture and language know-how. We also support our Japanese clients in new technology scouting in the Nordics. Contact us for more information.

Business and technology consultant Emma Tullila who knows both Japan and the Nordics

Our business-minded team that understands both Nordic and Japanese cultures and languages will bring you a distinctive competitive edge unlike any other.

Emma Tullila
Founder of Hajime Solutions

Our work

Customer cases

Sales support activities – electronic components


Our client wanted to promote their high-end components to Nordic electronics companies. We introduced them to a local, rather unknown ODM company with major international customers. In a few years, this has resulted in several awarded projects and business opportunities worth of tens of millions of dollars. As a local contact window, we have helped negotiate, resolve conflicts and keep the business relationship fruitful even during critical situations.

Sales support activities – apparel business


We prospected, contacted, met and successfully followed up with a high-quality Nordic menswear brand leading not only to a product order for our client from that brand but also to a sample order for a not yet publicized new brand to be launched in Fall 2023.

Our client wanted us to contact a well-known brand in the outdoor apparel business. We met online with their Swedish key decision maker, but communication eventually waned when transferred to other geographical area. The client decided to have us responsible for the communication once more, resulting in re-establishing contact, finding new project opportunities and getting a new F2F meeting to further potential sales.

Trade fair support


We supported one client with their activities related to a major trade show. This included mediating trends from the Nordics for the booth display, translating original marketing material from Japanese to English, localizing the message, and actually participating at the fair to boost our client’s sales.

Open innovation support for Japanese companies


We introduced an established Nordic self-driving vehicle developer, who was looking for a technology to help their fleet to drive safe even in extreme weather condition, to a Japanese component supplier that wanted to get customer feedback of their prototypes. With our support, prototype specification was fixed, tests were conducted and feedback given. Based on the feedback, Japanese supplier could make an improved version of prototypes and further tests are being planned.

Japanese apparel business was looking for new sustainable raw materials for their products because of global demand. We matched them with one of the fastest-growing sustainable material startups in Finland. Meetings were held, samples sent and currently tests are being conducted. We have supported our Japanese client throughout the project for two years now, acting as their local advisor to keep things moving forward even though multiple well-known global companies compete for the new material.

Mentoring Japanese startups


We have experience in mentoring Japanese startups who wish to expand their business to the Nordics. During these mentoring sessions, we have taught the startups about the business culture and customs in the Nordics, helped them with their presentation material and pitch, as well as helping them evaluate the fit of their product with the market. We have also scouted potential partners and customers for them, acquired sales meetings, and received VOC from selected companies regarding their product.

Market research on elderly care


In spring 2023 a Japanese robotics company contacted us and requested us to conduct research on the elderly care market in Finland, focusing especially on home care. They also wanted us to find out the process of acquiring the CE marking in Finland. Relying especially on local language materials, we delivered them both reports in two weeks, and translated the reports into Japanese within a week. Our client was extremely happy about the results.


A selection of companies we have worked with

IHI Corporation, Elephantech Inc., Kanematsu Corporation, Kikkoman Europe R&D Laboratory, NGK Insulators Ltd., Nissha Co. Ltd., Nitto Denko Corporation, Taiseiplas Co. Ltd., Toray International & more!


From Our Clients

Our experienced sales team completed a 6 month project with Hajime Solutions to find new ideas to develop our sales approach. Through our collaboration we could identify several factors that were missing in our traditional style of presentation and contacting which will help us adjust our approach going forward.

General manager of a Japanese trading company

The Hajime team was marvelous when helping us at our booth during an important trade fair. Their attitude is more than Japanese, all words and communication carefully chosen and polite. Most importantly, the Hajime team has high presentation skills to customers, making it easier for our company to proceed towards future EU projects.

CEO of a Japanese apparel business

Thank you very much for your kind support! We appreciated your help a lot with gathering information on advanced innovative technologies from Europe. Many of the potential partners we were introduced to by Hajime Solutions were very good. 

 Business Development Dept. representative at a large Japanese corporation

Service Merits

Cultural understanding

We are deeply entrenched in both Nordic and Japanese business cultures with an extensive understanding of the languages of both business areas.

Technology understanding

We understand our clients’ technology and its unique benefits to potential Nordic customers.

Sales experience

We have a vast experience of working in B2B sales and are proud to deliver high quality service that is of value to both our client and their customers.

Easy and smooth communication

We strive to make communication easy and accessible, so don’t hesitate to contact us.

Hajime Solutions acquires information about conducting business in Japan.

Company Profile


Name Hajime Solutions Oy
Address PL119, 02201 Espoo, Finland
Founded 2015
Founder and President Emma Tullila
Business Outline A management consulting firm helping Japanese high tech companies find profitable business opportunities in the Nordics in an easy and flexible way.
Contact email

Hajime Solutions is a rare contribution to business in these days. Working directly with manufacturing factories, representative services are generally considered unnecessary. This is not valid with Hajime Solutions. They really brought value to very tough negotiations bringing customer and manufacturer close to each others. Really appreciated.

Senior Sourcing Manager in a Nordic consumer electronics company with global presence