Connecting Japanese and Nordic Businesses
in Technology and Innovation
Supporting market entry, strategic partnerships, and international business growth through technical expertise and cross-cultural understanding.
Hajime Solutions is a Finnish management consulting company with a mission to bring Japanese and Nordic companies closer together, and supporting companies working with or looking to work with Japanese or Nordic partners.
We offer various sales, communication, and marketing support such as business development, partner introductions, market insights, day-to-day communication support, attending industry exhibitions together as interpreters or on behalf of your team, and more.
Our strength is in our deep technology understanding, sales expertise as well as culture and language know-how in both Japan and the Nordic regions. We also support our Japanese clients in new technology scouting in the Nordics.
Contact us for more information.
“Our business-minded team that understands both Nordic and Japanese cultures and languages will bring you a distinctive competitive edge unlike any other. ”
Emma Tullila
Founder of Hajime Solutions
Our Services
Sales Support & Business Development
We support Nordic companies exploring business opportunities in the Japanese market through strategic business development and local sales support. From identifying potential partners and customers to coordinating meetings, exhibitions, and local business activities, we provide hands-on support tailored to each client’s goals and market needs.
Market Review & Analysis
For companies considering expansion into Japan, we provide market research and analysis covering target industries, competitive landscapes, customer needs, and market trends. We help evaluate product-market fit and identify new business opportunities to support informed strategic decision-making.
Marketing & Localization
We help companies adapt products, presentations, and business materials for Japanese audiences and market expectations. From SaaS product localization and presentation materials to sales messaging and customer-facing content, we help companies create locally relevant, culturally effective user and customer experiences. We also assist with marketing communication and brand positioning tailored to the Japanese market.
Communication Support
Successful business development in Japan often depends on strong communication, mutual understanding, and long-term relationship building. We support Nordic and Japanese organizations by bridging cultural and communication gaps, facilitating smooth collaboration between stakeholders, and helping build trusted business relationships. Acting as an intermediary when needed, we help companies navigate cross-cultural communication with clarity and confidence.
Our work
Customer case examples
References
A selection of companies we have worked with
Nordic companies: YetiCare Oy, LensMakers Technologies Oy, Orbis Systems Oy, Bittium Oy, Marginum Oy, Nucu Oy, and more.
Japanese companies: IHI Corporation, Elephantech Inc., Kanematsu Corporation, Kikkoman Europe R&D Laboratory, NGK Insulators Ltd., Nissha Co. Ltd., Nitto Denko Corporation, Taiseiplas Co. Ltd., Toray International, AMATUHI, and more.
Feedback
From Our Clients
Our experienced sales team completed a 6 month project with Hajime Solutions to find new ideas to develop our sales approach. Through our collaboration we could identify several factors that were missing in our traditional style of presentation and contacting which will help us adjust our approach going forward.
General manager of a Japanese trading company
The Hajime team was marvelous when helping us at our booth during an important trade fair. Their attitude is more than Japanese, all words and communication carefully chosen and polite. Most importantly, the Hajime team has high presentation skills to customers, making it easier for our company to proceed towards future EU projects.
CEO of a Japanese apparel business
Thank you very much for your kind support! We appreciated your help a lot with gathering information on advanced innovative technologies from Europe. Many of the potential partners we were introduced to by Hajime Solutions were very good.
Business Development Dept. representative at a large Japanese corporation
Service Merits
✔ Cultural understanding
We are deeply rooted in both Japanese and Nordic business cultures, with an extensive understanding of the languages of both business areas. We will help you effectively communicate with potential partners or navigate communication challenges with your existing customers.
✔ Technology understanding
With our deep understanding of technologies, we will quickly grasp your company’s unique strengths and how they resonate with potential Japanese or Nordic customers and parnters. We have worked across a wide range of industries including Electrical Engineering, Mechanics, Materials, MedTech, WelfareTech, Data Centers and EdTech.
✔ Sales experience
We have a proven track record of supporting B2B sales and business relationship building, from identifying the right contacts and crafting culturally resonant pitches to contract negotiations and beyond. Whether you need support at a trade fair, help approaching a new market, identify and build relationship with potential partners, or ongoing sales representation, we will tailor our support to your needs in Japan or the Nordics
Company Profile
| Name | Hajime Solutions Oy |
| Address | PL119, 02201 Espoo, Finland |
| Founded | 2015 |
| Founder and President | Emma Tullila |
| Business Outline | A Finland-based management consulting firm bridging Japanese and Nordic businesses companies, and supporting other companies with technologies and innovations, working with or looking to work with Japanese or Nordic partners, with expertise in technologies, sales, communication, marketing. |
| Contact email | office@hajimesolutions.fi |
“Hajime Solutions is a rare contribution to business in these days. Working directly with manufacturing factories, representative services are generally considered unnecessary. This is not valid with Hajime Solutions. They really brought value to very tough negotiations bringing customer and manufacturer close to each others. Really appreciated.”
Senior Sourcing Manager in a Nordic consumer electronics company with global presence